23 Business Ideas for Stay at Home Mums

If you’re currently a stay at home mum with a multitude of passions and interests, it can feel totally overwhelming when you KNOW you want to start a business…you feel ready but there’s just so many things you could see yourself doing!

How do you decide what could make a profitable business and what should just remain a hobby?

One of the first steps in finding your multipassionate business is to get brainstorming – what you’re passionate about, what you hate doing, what you’re good at…

This is a great way to start finding business ideas that will work for you and your lifestyle – but sometimes, we just need a little inspiration.

If you’re feeling stuck, here are 23 business ideas that can work for stay at home mums. 

The list starts with those sorts of business which can be predominantly or entirely work from home, down to businesses which are still flexible but would require some form of childcare.


Web Designer

Work from home and have client meeting either face-to-face or via Skype/Zoom. If you’re tech-minded and have an eye for design then this is a pretty flexible job in terms of working hours. Be prepared to have systems and processes in place to let the client know what’s going on throughout the project though, so they don’t think you’ve gone AWOL!

Content Writer/copywriter

If writing comes easy to you and you’re good at conveying the benefits of things and relating to readers, then writing copy is another flexible role where you don’t have to leave the house.

Graphic Designer

Those with a flair for design could try graphic design – if you have no previous experience there are many courses online which will show you around popular software like Illustrator, and help you to improve your skills.

Social Media Manager

Mums who know other women in business could work at home managing their social media accounts. As mothers we are all short on time and having the right person to do this can be a godsend for other entrepreneurial mums.


If you’re good with numbers, then doing accounts, book-keeping and payroll for other small businesses from home is do-able. 

Business Consulting

Many stay at home mums want to get back into work after taking time out of their career to start a family. If you’ve had previous experience in a particular area (eg. management) of business, you could continue to offer your expertise and experience on a consultancy basis.


If you’re good at selling, you could go self-employed or work for a company that lets you work from home.

Virtual Assistant

A popular business model with stay at home mums is becoming a virtual assistant – you can take on tasks that other businesses need to outsource such as answering calls or managing emails, or niche down into a specific area (for example, managing Facebook communities for other businesses).


If you have the right contacts, you could consider setting up a PR agency to help get other businesses more exposure.

Other Freelancer

As well as the above business ideas, there are plenty more that can be carried out on a freelance or consultancy basis – if you have knowledge and/or skills in a particular area, then you could consider continuing the career you had before under this type of business model.

Membership or online course

If you already have an audience, this is a great way to get some regular income – whether it’s through a recurring monthly membership where you add new content and/or coaching calls monthly; or whether you run enrolments a couple of times a year for an online course (if you go for the ‘evergreen’ course option, you can have people enrolling on your course at any time and they can move through it more at their own pace).

If you don’t have an existing audience, be prepared to invest time and energy into creating one first before you produce an entire course, or you’ll have noone to actually offer it to!


More and more coaches are moving online as there’s less overheads to having a physical space and you can potentially reach a wider range of people, which makes it easier to concentrate on a particular type of client or subject (eg. career coaching, finance coaching, relationship coaching). Scheduling online calls can fit well around childcare too.

Selling products online

This can require a bit of up-front investment in terms of developing the e-commerce site and also buying in stock/having products produced/packaged/delivered etc. However, if you find the right products and the right market, it can be a very flexible business to run around small children.

Affiliate marketing

This is where you gain usually a small payment or percentage of the product cost for promoting other people’s products/services. Typically, you’ll share a personalised link to buy which will track how many sales come via yourself and therefore how much commission you’ll get. If you already have a good network of people that you’re trusted to, this can make some extra cash for you.


This has been around for years, but nowadays most commonly known through Amazon’s services. You buy the stock, take the orders etc and then usually the dropshipper will fulfil the orders and ship them to the customer. This is one where you need the right product and need to know your numbers for whether you can make a profit!


If you love young children (and you’re not driven mad by your own…!), then childminding or babysitting can work really well alongside your own children. Be prepared to get the right insurance and go through all the necessary checks if looking after other people’s children on your own premises.

Baking business

If your skill lies in baking, then why not use it to make some dough? (sorry). Whether it’s selling bread/cakes etc. on your local market, or doing occasion cakes for busy fellow parents, you could end up as the go-to person locally.


Again, if you have the skill and enjoy it, why not try starting a photography business? There are usually short courses available locally if you need to practise too. Check out Ginny’s story of starting her own photography business on maternity leave.


Gardening can be therapeutic – you get outside, get exercise and get paid. Just like cleaning, you’ll more than likely spend time making other people’s gardens look lovely and then have no time/energy for your own though!


In almost all cases, you will need some childcare whilst you go out and clean houses – but if you’re self-employed it’s a very flexible job. For example, you could start by doing one or two appointments a week whilst you have a baby/toddler, then as they start to spend more time in childcare you can increase your availability. You don’t need much equipment or financial outlay to get started either.

Professional organiser

If you enjoy a good decluttering session and you’re an organised person in general, then professional organising could be for you! It also works really well as a value-adding service alongside house cleaning.


Doing odd jobs may not be everyone’s career choice, but it can be really flexible around looking after children, and you can build a niche as a female handywoman. You might need some investment in decent tools if you haven’t already got access to them, but this job doesn’t need a ton of investment to get going.

Dog walking

If you’re a dog person, this allows you to make some cash and get some exercise in too. If you’re only taking one or two small friendly dogs, you could potentially take a child with you too.


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